Originally from Dallas, TX, Eclipz the Barber is a DFW-based barber and social media influencer. Eclipz has over 10 years of experience cutting hair and offering luxury beauty services for his local clientele. On social media, the barber has 40,000+ followers and is on a journey to launch his own podcast and barbershop. 

Eclipz, wanting to develop a personal brand and make business cards, reached out to me for a logo and business card design. During the initial consultation, Eclipz emphasized a desire for a modern, luxurious aesthetic that draws on classic barbershop imagery. From there, I created a logo combining a barbershop pole with imagery the client had used in his past marketing, an eclipsed sun. To create a sharp, illustrated logo, we combined the two into a sleek pictograph seen in the gallery above. To achieve a luxurious look, we used a muted black-and-gold palette and Libre Baskerville, a classic serif font you’d often see in luxury product campaigns.  When designing the business cards, we also opted to display as little information as possible and print them on a matte black background with gold foil accents for the logo and text. 

Since developing Eclipz’s personal brand, we have also collaborated on the branding for his YouTube podcast series. Check that out here.