terrence bakes branding
TerrenceBakes Branding, 2024
Client: Terrence Gutierrez Pineda, Founder of TerrenceBakesProject Year: 2025
Project Type: Logo Design and Brand Guide
Overview:
Terrence Bakes is an Atlanta-based Tiktok creator known for his engaging and approachable baking videos. With deep roots in family traditions, he infuses comfort and nostalgia into his creations and content—affectionately referred to as his “pretend baking show”—where he guides viewers through each step with clarity and enthusiasm. Committed to making baking accessible to all, Terrence breaks down techniques in a way that empowers beginners and seasoned bakers alike.
For his branding, Terrence wanted a mix of silly aesthetics with bold bright colors that were both modern and fresh. Having seen a PB&J pie video being one of his first well known recipes, I ran with a deep jam purple and butter yellow and peant orange for the pallet. From there we sketch a miniture terrence and made it the mascot and primiary logo for the brand. From there other assets fell into place like the squiggles and pie backgrounds.
Check Out TerrenceBakes on Tiktok