VARS is a DFW-based general contractor specializing in tile installation. Owner Valentin Aguirre has spent the last 7 years working in construction and has helped a wide range of clients build and renovate their spaces using high-quality materials and expert installation.

For their brand, Valentin wanted a clean Texas flag-inspired design that highlighted his construction experience and tile work. We settled on a type design inspired by Vans' iconic logo, inside a brick-clad home's silhouette. The design has various iterations depending on the application and can be altered while remaining recognizable.